Athletics

Athletics – Rising Beyond Limits

Athletics is the origin of sporting competition – and still its purest form. It's all about seconds, centimeters, and total dedication. When athletes sprint, jump, throw, and run, they show what’s possible with discipline, talent, and unstoppable willpower. Athletics is emotion in motion – a global spectacle with genuine, radiant appeal.

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From the train straight to the heart

The fascination of this sport lies in its clarity. Every competition tells a story - of triumph and disappointment, of records and personal bests. Whether in a sold-out Olympic Stadium or under floodlights at a Diamond League meeting, athletics touches, inspires and connects people around the world.

The stage for great emotions - and great conversations

Athletics creates a constant stream of emotional highlights - from goosebumps at the finish line to thunderous applause at the award ceremony. At the same time, it offers an inspiring environment for encounters, exchanges and special occasions. Whether as a business platform or as an unforgettable experience for discerning sports fans - connections are made here that last.

Right in the middle of history in the making

Experience the fascination of athletics up close with OFFICIAL VIP - at European Championships, world records or Diamond League highlights. Be part of a sport that has always set standards and inspired people around the world. And enjoy a VIP experience that goes far beyond the stands.